Ideas, campaigns and notes on media, marketing and events in Nepal and beyond.
August 23, 2026
Performance marketing in Nepal is becoming increasingly important for businesses that want more than visibility, followers, impressions or website traffic. Businesses want…
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August 21, 2026
Google Ads in Nepal can help businesses reach potential customers at the exact moment they are searching for a product, service or…
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August 19, 2026
Running an ad on Facebook is easy. Running a Meta Ads campaign that generates real business results is a completely different challenge.…
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August 16, 2026
Should your business invest in SEO or Google Ads? It is one of the most common digital marketing decisions businesses in Nepal…
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August 11, 2026
Social media marketing in Nepal has moved far beyond posting occasional graphics on Facebook or boosting a post whenever a business has…
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August 9, 2026
On-page SEO is the process of improving an individual webpage so that search engines can understand its purpose and users can quickly…
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August 7, 2026
Keyword cannibalization happens when multiple pages on the same website compete for substantially the same search intent in a way that hurts…
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August 6, 2026
Keyword mapping is the process of assigning each important keyword cluster and search intent to the most appropriate page on a website.…
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August 5, 2026
Search intent is the real purpose behind a Google search. It explains whether a person wants to learn something, compare possible solutions,…
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August 2, 2026
Keyword research in Nepal should not begin with an SEO tool. It should begin with a business question: Which searches are valuable…
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